From virtual meetings to social networks: one step closer.
Like many other economic sectors that involve bringing together a large number of people, the trade fair sector has been deeply affected by the Covid 19 pandemic. After an initial abrupt interruption, however, the world of trade fairs has been able to rethink and reorganise itself with the transfer of its initiatives to digital platforms, turning them into virtual events. This new approach immediately showed some definite advantages, particularly for digitised companies as they were able to present their products and services in an innovative way. Karizia, to make up for the fact that it could not meet its customers in person, immediately decided to create an area featuring a light box and camera with macro lens which it could use to illustrate its products in detail during virtual meetings. With a view to increasing its online presence, Karizia also set up a corporate Instagram page on which it publishes its creations and tells the story of the company and its exceptional team that literally give Karizia a face every day.
